Customer, The Truth behind the Numbers
Customer, The Truth behind the Numbers
Sainsbury's loyalty card data provides unprecedented access
to customers' buying behaviour of categories, brands and lines.
We have opened up our loyalty card database to allow Sainsbury's
suppliers access to the vast richness of practical, actionable
insights about Sainsbury's customers.
We offer a suite of products that provide our suppliers with
the ability to track, analyse, plan & target and work collaboratively
with SSL based on our customer data.
To enable this we have partnered with 2 best-in-class marketing
agencies :
- TNS - for standard
reporting and analysis
- Lawson - for strategic
analysis
5 kinds of reports are available :
- Category
Profilers
Profiles SKUs or categories using the Sainsbury's Customer
Segmentation. It can be benchmarked against total Sainsbury's
or other chosen sectors.
- Category
Trackers
Which of the key measures of penetration, average weight
of purchase, frequency and trip size is most affecting your
brands' growth or decline? Which of the SSL segments is
performing best or worst? The Category Tracker is a key
tool for category performance understanding.
- NPD
Tracker
The NPD Tracker tracks your NPD within a week of its launch.
It looks at sales growth, penetration build and repeat rates
all within total Sainsbury's, different store formats and
the Sainsbury's Customer Segmentation, It is an excellent
tool to fully understand new product launches and improve
chances of success.
- Strategic Analysis
The capability to interrogate our loyalty card data to address
specific business issues.
- Direct
Marketing
Enables suppliers to identify and target customers in partnership
with Sainsbury's to deliver mutual goals.
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