What's your coffee style?

Are you smooth and mellow or rich and intense? We’ve organised all our own-brand roast and ground coffee into four colour-coded categories relating to the style and flavour of each blend. Look for the colour-coded resealable tags on the top of packs to find the flavour of coffee you prefer – then, next time you’re instore, you can choose coffees in the same coloured category that you know you’ll enjoy. On the back of the packs, you’ll also find food-matching tips to complement the flavour of the coffee.

   

Coffees in this category are sweet with caramel and nutty flavours - perfect for drinking throughout the day.

Why not try...   Sainsbury's Italian roasted & ground

Enjoy with... Taste the difference light & butter shortbread fingers

Use to make... our Cheat's tiramisu

  Sainsbury's Italian roasted & ground coffee     
           
Aromatic & well rounded  

These coffees are complex, versatile and packed with chocolatey flavours, but are not too strong or overpowering.

Why not try... Taste the difference Costa Rica Tarrazu

Enjoy with... Sainsbury's Belgian chocolate sea shells

Use to make... our simple Coffee Sundae

  Taste the difference Costa Rica Tarrazu    
           
Rich & intense

Dark-roasted and full-bodied with strong and spicy flavours, these coffees are perfect for drinking after dinner.

Why not try... Sainsbury's After dinner blend

Enjoy with... Sainsbury's after dinner mint thins or Sainsbury's West Country extra mature farmhouse cheddar

Or try making... our Quick cheese fondue

Sainsbury's After dinner blend
Fruity & distinctive

These coffees are bursting with fruity notes and unique, distinctive flavours - ideal at breakfast time.

Why not try... Taste the difference Ethiopian Sidamo

Enjoy with... Sainsbury's Danish raisin whirls

Or try making... our Farmhouse bread and Spicy orange marmalade

Taste the difference Ethiopian Sidamo