 |
|
Because you bought Fairtrade, you have helped thousands of individual farmers in developing countries
become sustainable and profitable. |
Did you know we are the world’s biggest* retailer of Fairtrade products?
As well as fair prices, these farmers are paid a little bit extra to invest in community projects such as building pre-schools,
supplying schools with computers and other equipment, and providing medical care.
How we are supporting Fairtrade
Fairtrade is not about charity, but giving a fair deal to marginalised producers in developing countries. Sainsbury's aims to
raise awareness, to deepen understanding and increase sales of Fairtrade certified products. Here you can find out more
about Fairtrade and the ways we're continually working to support it.
|
What is Fairtrade?
Here are answers to some of the most popular questions
our customers ask us about Fairtrade.
|
|
Meet the Fairtrade farmers
Watch Justin King visit a banana farmer, read about our
dried fruit farmers and sugar cane growers.
|
| |
|
|
|
Sainsbury's Fair Development Fund
The unique fund, which is run by Comic Relief and financed by
Sainsbury’s to get more Fairtrade products on our shelves.
|
|
Our 100% Fairtrade products
Sainsbury’s commitment to Fairtrade has meant a growing
number of our own label products are 100% Fairtrade.
|
* By value, UK Market share source: Kantar Worldpanel Total Grocery 52w/e 28th November 2010.
Global market source: Fairtrade Foundation.
