Our counter fish is 100% fresh, never frozen. Our values make us different

Our Counter fish is 100% fresh, never frozen

Our fish counters have one of the largest ranges of British regional fish and seasonal fish, and our friendly, knowledgeable
colleagues are on hand to prepare it for you and offer helpful advice and cooking tips. Just ask about our new fish types at the
instore fish counter and our colleagues will be happy to help.


Responsibly sourced
The fish on our counters comes from various countries around the world to ensure we bring the tastiest, freshest fish straight
to you, always from well-managed sources.

Cornish sardines

Our Cornish sardines are caught using just four fishing boats within six miles off the Cornish coast making them MSC certified.
Our sardines are fatter and slightly longer than other sardines, making them particulary succulent and rich in Omega-3.

Sardines
If you like sardines then try our exclusive kippered sardines as they are great for breakfast, lunch
or even for dinner. Visit the instore fish counter to see all our seasonal fresh fish.

Stuff your sardines with crushed lemongrass, coriander and chilli, then grilling until crisp.
 

 

 

Free butter or marinade and cook-in-the-bags from our fish counter

When you buy fish at our counters you can choose a free butter or marinade to enhance your dish. Just ask one of our counter colleagues for the best match.

Free butter or marinade and cook-in-the-bags from our fish counter

    

Great fish in 3 easy steps

1.  Select your fish from our wide selection.

2.  Choose either a free butter or marinade from these options. See instore for the flavours of the season.

3.  Take home and oven-cook your fish in the free bake-in-the-bag* we give to you. It’s a convenient, fuss-free way to cook fresh fish in the oven.

 

 

 

Catch of the day

The season’s finest fish are available from our fish counters. Regionally caught and delivered fresh, there
are loads to choose from...

Catch of the day
Mackerel


Whole mackerel

Mackerel is fantastically moist and has a rich flavour when cooked. It is superb flaked into salads or in spicy dishes.

Bake your mackerel in the oven on top of thinly sliced new potatoes, white wine, paprika and parsley.

 
 
Sole

Lemon sole

Despite its name, this delicate, sweet-tasting fish does not taste of lemon. It is best cooked simply, grilled or fried, and served with a light sauce.

Pan-fry your whole lemon sole, then baste with a butter, garlic and caper sauce. Sprinkle with parsley and serve with crushed minted peas.

 

Monkfish

Southwest monkfish

A succulent, firm texture and slightly sweet flavour makes monkfish an extremely versatile fish that’s well suited to many dishes. Our monkfish is fished off the southwest coast of England.

Rub your monkfish with Taste the Difference harissa & rose rub, then roll in flaked almonds and bake with a splash of white wine.

 

 

Try something new for dinner

Choose something new to cook for the next family meal with these delicious recipes.

Prawn and cashew stir fry

Prawn and cashew stir fry
Serve 4, ready in 20 minutes. The perfect combination of shellfish with peppers and noodles.

 


Out of the shell
Cook shellfish dishes with confidence and discover wonderful, fresh flavours with our delicious recipes.

Grilled scallops    Moules marinère     Grilled langoustines

Grilled scallops
Serves 2, ready in 10 minutes
Try removing King scallops from their
shells and frying for 2–3 minutes in a
little butter and chopped red chilli.

 

Moules marinère 
Serves 2, ready in 30 minutes
Delicious sweet, velvety mussels with
a wine and cream sauce.

 

Grilled langoustines
Serves 2, ready in 20 minutes
Peel the grilled langoustines to reveal
plump sweet fish, perfect to dip into
lemon mayonnaise

 


Family favourites
The whole family will love these recipes made with our fresh, seasonal fish.

 Salmon with noodles   Roast haddock    Smoky fish-finger sandwich

Salmon with noodles
Serves 4, ready in 20 minutes
Seared salmon with an Oriental sauce
is perfect with noodles.

 

Roasted haddock
Serves 4, ready in 70 minutes
A flavoursome combination of roasted
veg served with delicate haddock.

 

Smoky fish-finger sandwich
Serve 4, ready in 30 minutes
The paprika seasoned breadcrumbs
compliments the chunky cod perfectly.


 

* Bake in the bag are available at selected fish counters.