For the second year running, we're delighted to welcome swimming legend Ellie Simmonds as an Active Kids Ambassador. As a double gold medal-winner and the youngest person ever to receive an MBE, Ellie's an inspirational role model for Active Kids.

Here's what Ellie had to say about Active Kids

"I'm so excited about the London 2012 Paralympic Games! I'm also very proud to be an ambassador for Active Kids, as Sainsbury's is the standalone partner of the London 2012 Paralympic Games.

Active Kids is all about inspiration and inclusivity, which makes it a perfect fit with the Paralympics - and I wanted to do my bit.

As I'm sure you know, Active Kids encourages young people of all abilities to try sports. And if the Paralympics inspire you to give any sport a go, I'd be delighted. I'd love to emulate or improve on my two gold medals from the Beijing 2008 Paralympic Games.

But the main thing is that I enjoy myself and give it my best shot - just as you should with any sport you try. So let's make 2012 a memorable and successful sporting year for all of us!"

Ellie Simmonds MBE, Active Kids Ambassador