We're thrilled to welcome a very special new Active Kids Ambassador who's used to the global stage - David Beckham! As a father of four and a world-renowned sportsman, he knows all about inspiring kids to get active.

Here's what David had to say about Active Kids

"I'm so proud to be a new ambassador for Active Kids. I love it when I hear that I've inspired a young person to try out sport, and that's what Active Kids is all about. Plus, as a father of four, I know how important it is to encourage young people to be active, regardless of their ability.

Another reason why I'm delighted to be involved is the emphasis Active Kids places on inclusivity - which I'm passionate about. I believe that everyone should share an equal opportunity to enjoy sport and its many benefits. This year, the eyes of the world will be on us. So let's do everything we can to make sure Active Kids 2012 is another roaring success, and leaves a sporting legacy we can all be proud of"

David Beckham, Active Kids Ambassador