Popular questions about our by Sainsbury's range
We're re-launching our famous core own label range. Here's our team's answers to your most frequently asked questions…
65% of the products in the own label range will be new or improved. Sainsbury’s is famous for the quality of its own label products and this is something that really sets us apart from many of our competitors. As well as customer tests we have worked closely with our suppliers to ensure that they follow Sainsbury’s strict values when sourcing ingredients.
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This will emphasise the great quality of our own brand products. It’ll also make it easier for customers to find our core range and find the products that are right for them.
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This is the biggest ever own label development Sainsbury’s has ever done. We’re not just changing the packaging on the products. Of the 6,500 products in the range, 65% will be either new or improved.
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The changes began with frozen foods just before Christmas 2010 and will be completed by January 2013. In order to bring in new products and improve existing ones, lots of strict tests and trials have to be carried out.
In the last year, we conducted over 30,000 customer tests, so that we can improve our products.
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65% of products are new or improved so it might be in new packaging that you don’t recognise immediately.
Our colleagues in store or at our Careline will be happy to help you find what you’re looking for.
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Updated: May 2011
