From the launch of the Magazine to the celebration of a great 140 years!...
The first issue of Sainsbury's Magazine hits the checkouts, with a cover starring its food editor, Delia Smith.
The launch of Sainsbury's Special Selection offers authentic specialist ingredients including balsamic vinegar and fine spices from around the world.
Sainsbury's launches its lower fat Be good to yourself range. It's so successful that it outsells some of the UK's top-selling brands.
Customers can now have food and drink delivered to their front doors at the click of a mouse, with the launch of online food shopping.
The Taste the difference range launches; the early products include tomatoes grown in Sicily.
The Free from range is launched to cater for customers with wheat, gluten and dairy intolerances. The first products include a toffee and walnut ice cream alternative and fish fingers.
Sainsbury's becomes the first retailer to use Multiple Traffic Light labelling, enabling customers to recognise healthier food choices at a glance.
Sainsbury's announces that all ready meals, most organic produce and some organic meat products will move to compostable packaging by October 2007.
The first Make the Difference Day is a success and since then, Sainsbury's has given out an estimated 15 million reusable Bags for life, reducing the use of carrier bags by 10%.
Happy birthday!
