From our first celebrity to the launch of non-foods...
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In the 1930s Sainsbury's uses a celebrity for the first time in an advertising campaign for Blue Kaddy tea. It features the pilot Amy Johnson, who had made a number of historic long-distance flights. |
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A new kitchen factory opens where sausages can be made and dispatched within an hour of carcasses arriving in the building, thanks to the speed to the women on the sausage-filling line. |
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280 Sainsbury's staff give their lives during the Second World War. At the height of the Blitz, daytime raids are so common that shops continue trading at the discretion of the manager. Where they remain open during an air raid, staff with whistles are positioned at the door as 'spotters'. Staff display great determination, despite the raids. A customer at Walthamstow, London, recalls queuing up outside the wrecked shop after a night of bombing to find the elderly manager had been there since 2am 'dusting the bacon and scraping soot etc off the margarine'. Emergency shops are set up to replace ones that are bombed. |
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Wartime customers are advised to bring their own receptacles for food: 'Flour bags that can be used again and better than odd bits of paper, although an actual container is best of all'. |
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To save paper and help the war effort, Sainsbury's halves the size of the labels on its cans. |
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Inspired by supermarkets in America, Croydon Sainsbury's becomes the UK's first self-service store. Retired staff are drafted in to help customers get the hang of it. |
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The original shop at 173 Drury Lane closes. Manager Mr Pawsey hands Alan Sainsbury the key, saying, 'Your grandfather opened this shop, and I think it's only right that you should close it'. |
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