Why get involved?

A massive year for sport

With the London 2012 Olympic Games and Paralympic Games taking place this year, there couldn’t be a better time to encourage your kids to lead healthier and more active lifestyles. We’ve got loads of active equipment and Coaching & Experiences to try, so make sure your organisation gets the most out of this great year of sport.

Your chance to make a big difference

We want every child to benefit from Active Kids. There’s loads of ways to collect vouchers for your organisation, including shopping at your local Sainsbury’s store, at Sainsbury’s petrol stations or when you shop online. Or you can swap your Nectar points for Active Kids vouchers too.

1 Million Kids Challenge

As a proud sponsor of the London 2012 Paralympic Games, we’ve set our 1 Million Kids Challenge to get over a million children trying Paralympic sports. It’s a chance to encourage children of all ages and abilities to ‘have a go’ and take part in this challenge. Find out more

Join Active Kids now!

If you haven’t already done it, register your nursery, school, Scout or Guide group or sports club, so you can start collecting vouchers when Active Kids kicks off on 15 February.

Register now

2011 was a great year for Active Kids

What an amazing achievement! Since 2005 you’ve helped Active Kids donate more than £115* million worth of equipment and experiences to nurseries, schools, Scout and Guide groups, and sports clubs, across the UK.

*Total based on redemptions received up to 5 August 2011.

How did your community do?

Find out how your local area benefited from Active Kids in 2011 and help make 2012 a great year too!

Your community's total

Our ambassadors

David Beckham
David Beckham

“2012 is huge for sport in the UK, so Active Kids will be more relevant than ever.” Read more

Ellie Simmonds
Ellie Simmonds MBE

“With everything Active Kids has to offer, there is something new for everyone to try.” Read more

London 2012 Paralympic Games

Sainsbury’s is an official partner of the London 2012 Paralympic Games. We are committed to making them the best Games ever by helping to make a lasting difference to attitudes towards people with disabilities in the UK. Find out more

Meet the whole team

Active Kids is all about teamwork, and this year we’ve been joined by some fantastic partners. See our partners

Got a question?

Get answers to the most common Active Kids questions by taking a look at our Frequently asked questions.